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Online Public Access Catalogue

题名/责任者:

Rosso on fund raising : lessons from a master's lifetime experience / Henry A. Rosso.

出版发行项:

San Francisco : Jossey-Bass Publishers, c1996.

ISBN:

0787903043 (acid-free paper)

载体形态项:

xv, 185 p. : ill. ; 24 cm.

丛编题名:

The Jossey-Bass nonprofit sector series

个人责任者:

Rosso, Henry A., 1917-

论题主题:

Fund raising.

中图法分类号:

C913.7

书目附注:

Includes bibliographical references (p. [179]-180) and index.

内容附注:

Setting realistic expectations -- Growing a successful fund raising program -- Developing leadership for fund raising -- The art of asking with composure -- It's all about being friends -- Diversifying funding sources -- Classic mistakes and their lessons -- Evaluating fund raising programs and capabilities -- Our heritage -- A blend of art and science -- Language and the gentle art of persuasion -- My start in fund raising -- Stewardship in giving and receiving -- Recollections by one who was there -- A call to service.

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