MARC状态：审校 文献类型：西文图书 浏览次数：55
- 题名/责任者:
- Relishing marketing : illustrations on food & drink packaging / edited by Joe Duffy, Damian Hamilton and Cristiano Vinciprova Machado.
- 出版发行项:
- Mulgrave, Victoria, Australia : Images Publishing, 2017.
- ISBN:
- 9781864707090
- ISBN:
- 1864707097
- 载体形态项:
- 287 pages : illustrations (chiefly color) ; 30 cm
- 附加个人名称:
- Duffy, Joe (Branding designer), editor.
- 论题主题:
- Food-Packaging-Design.
- 论题主题:
- Beverages-Packaging-Design.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Commercial art-21st century.
- 论题主题:
- Packaging-Design.
- 论题主题:
- Art and Design.
- 论题主题:
- Art and Design.
- 中图法分类号:
- J534
- 一般附注:
- Includes index.
- 内容附注:
- Drawing people in / by Christiano Vinciprova Machado -- The key to compelling packaging / by Joe Duffy -- A picture is worth a thousand words / Damian Hamilton -- Case studies: Conveying product information ; Highlighting product features ; Reflecting differentiation ; Promoting sales ; Inspriing imagination -- Index.
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