MARC状态：审校 文献类型：西文图书 浏览次数：15
- 题名/责任者:
- Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Boston, Mass. : McGraw-Hill, c2001.
- ISBN:
- 0072322977 (alk. paper)
- 载体形态项:
- xxxvii, 596 p. : ill. (some col.) ; 28 cm.
- 丛编说明:
- Series in marketing
- 个人责任者:
- Bearden, William O., 1945-
- 附加个人名称:
- Ingram, Thomas N.
- 附加个人名称:
- LaForge, Raymond W.
- 论题主题:
- Marketing-United States.
- 中图法分类号:
- F737.123
- 一般附注:
- Includes index.
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