MARC状态：审校 文献类型：西文图书 浏览次数：27
- 题名/责任者:
- Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
- 出版发行项:
- Chicago : Irwin, c1995.
- ISBN:
- 025611319X
- 载体形态项:
- xlviii, 631 p. : col. ill.; 28 cm.
- 个人责任者:
- Bearden, William O., 1945-
- 附加个人名称:
- Ingram, Thomas N.
- 附加个人名称:
- LaForge, Raymond W.
- 论题主题:
- Marketing-United States.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. [584]-601) and index.
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