MARC状态：审校 文献类型：西文图书 浏览次数：60
- 题名/责任者:
- Strategic management : principles and cases / Jeffrey S. Harrison, Caron H. St. John = 战略管理 : 原理与案例 / 杰弗里·S. 哈里森, 卡伦·H. 圣约翰著, 陈继祥译注.
- 出版发行项:
- 大连 : 东北财经大学出版社, 2015.
- ISBN:
- 9787565417085
- 载体形态项:
- 146 p. : ill. ; 26cm.
- 变异题名:
- 战略管理 原理与案例
- 丛编说明:
- 高等院校双语教学适用教材·工商管理
- 个人责任者:
- Harrison，Jeffrey S.
- 附加个人名称:
- St. John, Caron H.
- 附加个人名称:
- Cheng, jixiang(陈继祥).
- 中图法分类号:
- F272
- 摘要附注:
- This book combines the traditional and the reality with a light touch, which makes the core themes and the hot issues of the current field, so that the readers can master the essence of strategic management and the latest progress in a short period of time. The book not only well summarizes the classic strategic management process, but also in combination with the new concept of enterprise resources, transaction costs, agency theory and strategic alliance.
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