MARC状态：审校 文献类型：西文图书 浏览次数：65
- 题名/责任者:
- International management : text and cases (Fifth edition) / Paul W. Beamish … [et al.]. = 国际管理 : 教程与安案例 (第5版) / 包铭心 ... [等] 著
- 出版发行项:
- 北京 : 中国人民大学出版社, 2015.
- ISBN:
- 9787300211107
- 载体形态项:
- ii, 372 p. : ill. ; 28cm.
- 变异题名:
- 国际管理 教程与安案例 (第5版)
- 个人责任者:
- Beamish, Paul W.
- 附加个人名称:
- Morrison, Allen J.
- 附加个人名称:
- Inkpen, Andrew C.
- 论题主题:
- International Business-business management.
- 中图法分类号:
- F276.7
- 摘要附注:
- This book focuses on the common and important international management issues for all enterprises, and illustrates how the enterprises in the increasingly competitive global environment to international and successful international business. The book is concise, divided into three parts - tutorial, international case and transnational management cases, in which the tutorial section with a brief introduction to the basic knowledge of the international management of the text.
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