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题名/责任者:

Marketing channels = 市场营销渠道 / Anne T. Coughlan ... [et al.]

版本说明:

6th ed.

出版发行项:

北京 : 清华大学出版社, 2001.

ISBN:

7302047383

载体形态项:

xxii, 590 p. : ill. ; 26 cm.

变异题名:

市场营销渠道

丛编题名:

清华营销学系列英文版教材

丛编题名:

The Prentice Hall international series in marketing

附加个人名称:

Coughlan, Anne T.

论题主题:

Marketing channels.

中图法分类号:

F713.50

一般附注:

Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996.

书目附注:

Includes bibliographical references and indexes.

原版附注:

Originaliy published: Englewood Cliffs. N.J. : Prentice Hall, c2001, 6th ed.

语种附注:

With Chinese prefaces and contents.

豆瓣简介：