MARC状态：审校 文献类型：西文图书 浏览次数：40
- 题名/责任者:
- The dark side of marketing communications : critical marketing perspectives / Tim Hill and Pierre McDonagh.
- 出版发行项:
- Abingdon, Oxon ; New York, NY : Routledge, 2021.
- ISBN:
- 9781138587120
- ISBN:
- 1138587125
- ISBN:
- 9781138587137
- ISBN:
- 1138587133
- 载体形态项:
- 123 pages ; 24 cm.
- 个人责任者:
- Hill, Tim, 1988- author.
- 附加个人名称:
- McDonagh, Pierre, author.
- 论题主题:
- Capitalism-History-21st century.
- 论题主题:
- Economic policy-Social aspects.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the 'market' from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism"--
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