MARC状态：审校 文献类型：西文图书 浏览次数：39
- 题名/责任者:
- Brand management : mastering research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
- 版本说明:
- Third edition.
- 出版发行项:
- London : Routledge, 2020.
- ISBN:
- 9780367172572
- ISBN:
- 9780367172589
- 载体形态项:
- 1 volume : illustrations (black and white) ; 25 cm
- 个人责任者:
- Heding, Tilde, author.
- 附加个人名称:
- Knudtzen, Charlotte F., author.
- 附加个人名称:
- Bjerre, Mogens, 1959- author.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Brand name products.
- 论题主题:
- Product management.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references and index.
全部MARC细节信息>>