MARC状态：审校 文献类型：西文图书 浏览次数：45
- 题名/责任者:
- Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia).
- 版本说明:
- Fifth edition.
- 出版发行项:
- Boston, MA : Cengage Learning, [2015]
- 出版发行项:
- 漏2015
- ISBN:
- 9781133434801 (paperback)
- ISBN:
- 1133434800 (paperback)
- 载体形态项:
- xxiii, 401 pages : illustrations ; 23 cm
- 个人责任者:
- Parente, Donald, author.
- 附加个人名称:
- Strausbaugh-Hutchinson, Kirsten L., author.
- 论题主题:
- Advertising campaigns.
- 中图法分类号:
- F713.81
- 一般附注:
- Previous edition: 2006.
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.
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