MARC状态：审校 文献类型：西文图书 浏览次数：99
- 题名/责任者:
- Strategic management concepts & cases / Frank T. Rothaermel = 战略管理 / 费兰克·罗特尔梅尔著.
- 出版发行项:
- 北京 : 中国人民大学出版社, 2015.
- ISBN:
- 9787300210032
- 载体形态项:
- vi, 481 p. : ill. ; 28cm.
- 变异题名:
- 运筹学导论
- 丛编说明:
- 工商管理经典教材·核心课系列
- 个人责任者:
- Rothaermel, Frank T.
- 论题主题:
- Enterprise management-Strategic management.
- 中图法分类号:
- F272
- 一般附注:
- 教育部高校工商管理类教学指导委员会双语教学推荐教材
- 摘要附注:
- This book describes some of the most classic strategic management theory, such as "resource based school", "strategic positioning", "environmental school", "knowledge based view" and so on, features are theoretical, empirical research combined with a large number of case teaching, so that students understand the business environment in the face of twenty-first Century, how to become a strategic management, and experience the important business environment changes and strategic decisions. The structure of the book is complete and with a rich case, each case about 1-2 page, flexible, for those cases lack of teaching experience, very practical.
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