MARC状态：审校 文献类型：西文图书 浏览次数：15
- 题名/责任者:
- Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
- 版本说明:
- 4th ed.
- 出版发行项:
- Chicago, Ill. : Irwin, c1996.
- ISBN:
- 0256139040
- 载体形态项:
- xxvii, 738 p. : ill. (some col.) ; 24 cm.
- 个人责任者:
- Peter, J. Paul
- 附加个人名称:
- Olson, Jerry C. (Jerry Corrie), 1944-
- 附加个人名称:
- Peter, J. Paul Consumer behavior.
- 论题主题:
- Consumer behavior
- 论题主题:
- Marketing
- 中图法分类号:
- F713.55
- 一般附注:
- Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
- 书目附注:
- Includes bibliographical references (p. 661-705) and indexes.
- 语种附注:
- English
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