MARC状态：审校 文献类型：西文图书 浏览次数：12
- 题名/责任者:
- Word-of-mouth marketing / Jerry R. Wilson.
- 出版发行项:
- New York : John Wiley & Sons, Inc., c1994.
- ISBN:
- 0471524956
- ISBN:
- 0471008583 :
- 载体形态项:
- xv, 256 p. : ill. ; 24 cm.
- 个人责任者:
- Wilson, Jerry R., 1944-
- 论题主题:
- Customer services-United States-Public opinion.
- 论题主题:
- Consumer satisfaction-United States.
- 论题主题:
- Consumer behavior-United States.
- 论题主题:
- Advertising-United States.
- 论题主题:
- Public opinion-United States.
- 中图法分类号:
- F713
- 书目附注:
- Includes bibliographical references.
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