MARC状态:审校 文献类型:西文图书 浏览次数:10
- 题名/责任者:
- Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Englewood Cliffs, N.J. : Prentice- Hall, c1993.
- ISBN:
- 0131192310 (case)
- 载体形态项:
- xxvii, 819 p. : ill., maps ; 24 cm.
- 附加个人名称:
- Swayne, Linda E.
- 附加个人名称:
- Ginter, Peter M.
- 论题主题:
- Marketing-Decision making-Case studies.
- 论题主题:
- Marketing-Management-Case studies.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references.
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