MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- Share this too : more social media solutions for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington.
- 出版发行项:
- Chichester, West Sussex : Wiley, [2013]
- ISBN:
- 9781118676936 (cloth)
- ISBN:
- 1118676939 (cloth)
- 载体形态项:
- xii, 312 pages : illustrations ; 24 cm
- 其他载体形态:
- Online version: Share this too Chichester, West Sussex : John Wiley and Sons, Inc., [2013] 9781118676868
- 附加个人名称:
- Brown, Rob, 1962 December 17-
- 附加个人名称:
- Waddington, Stephen.
- 论题主题:
- Public relations.
- 论题主题:
- Social media.
- 中图法分类号:
- C912.31
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- The future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift to conversation: content, context, and avoiding cheap talk / Dom Burch -- Content Frameworks: using content to achieve marketing communications goals / Robin Wilson -- Audiences and online habits. Planning : audiences, media and networks / Ged Carroll -- Digital anthropology / Kate Matlock -- Understanding social capital / Adam Parker -- The unsocial web / Dr. Mark Pack -- Conversations. Gamification: engaging audiences through play / Sharon O'Dea -- Community management / Paul Fabretti -- Curation / Michael Litman -- Live social events / Russell Goldsmith -- New channels, new connections / Mobile media / Stephen Davies -- To app or not to app? / Scott Seaborn -- The visual web / Dan Tyte -- Finding your way around: from Foursquare to Google Glass / Matt Appleby -- Connected employees / Kevin Ruck -- Professional practice. Social media and the law / Hanna Basha -- Online crisis management / Chris Norton -- Wikipedia and reputation management / Stephen Waddington -- The rise and rise of digital pharma / Becky McMichael -- Social in corporate communications / Rachel Miller -- Putting the social into corporate social responsibility / Stuart Bruce -- Building a personal brand online / Richard Bailey -- The social CEO / Jane Wilson -- Working across borders and boundaries / Julio Romo -- Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam -- Social commerce: show me the money / Katy Howell -- How to change organizational mindset / Gemma Griffiths -- The six influence flows / Philip Sheldrake -- Future proofing the public relations industry. Metrics that matter / Richard Bagnall -- Quantified self / Drew Benvie -- Network topology / Andrew Bruce Smith -- The public relations power of "big data" / Simon Collister.
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