MARC状态：审校 文献类型：西文图书 浏览次数：27
- 题名/责任者:
- Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.
- 版本说明:
- 6th ed.
- 出版发行项:
- New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.
- ISBN:
- 0024219320
- 载体形态项:
- xviii, 863, [45] p. : ill. ; 26 cm.
- 个人责任者:
- Tull, Donald S.
- 附加个人名称:
- Hawkins, Del I.
- 论题主题:
- Marketing research.
- 论题主题:
- Marketing research-Case studies.
- 中图法分类号:
- F713
- 书目附注:
- Includes bibliographical references and indexes.
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