MARC状态：审校 文献类型：西文图书 浏览次数：16
- 题名/责任者:
- New and improved : the story of mass marketing in America / Richard S. Tedlow.
- 出版发行项:
- New York : Basic Books, c1990.
- ISBN:
- 0465050247(paper)
- ISBN:
- 0465050239(cloth)
- 载体形态项:
- xi, 481 p. : ill. ; 24 cm.
- 个人责任者:
- Tedlow, Richard S.
- 论题主题:
- Marketing-United States-History.
- 论题主题:
- Marketing-United States-Case studies.
- 中图法分类号:
- F737.129
- 一般附注:
- Includes index.
- 书目附注:
- Bibliography:p. [441]-466.
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