MARC状态：审校 文献类型：西文图书 浏览次数：33
- 题名/责任者:
- Services marketing : concepts, strategies & cases = 服务营销精要 : 概念、战略与案例 / K. Douglas Hoffman, John E.G. Bateson著.
- 出版发行项:
- 北京 : Peking University Press, c2008.
- ISBN:
- 7301132050
- ISBN:
- 9787301132050
- 载体形态项:
- xvii, 586 p. : ill. ; 25 cm.
- 变异题名:
- 服务营销精要 : 概念、战略与案例
- 丛编题名:
- 营销学精选教材
- 个人责任者:
- Hoffman, K. Douglas.
- 附加个人名称:
- Bateson, John E. G.
- 附加个人名称:
- Hoffman, K. Douglas.. Essentials of services marketing.
- 论题主题:
- Service industries-Marketing.
- 中图法分类号:
- F719
- 书目附注:
- Includes bibliographical references and index.
- 原版附注:
- Reprint. Originally published: Mason, OH : Thomson /South-Western, c2006, 3rd ed. 0324422830.
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