MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
- 版本说明:
- 5th ed.
- 出版发行项:
- Fort Worth : Dryden Press, c2000.
- ISBN:
- 0030211131
- 载体形态项:
- xxix, 674 p. : ill. (some col.) ; 29 cm.
- 变异题名:
- Advertising promotion
- 个人责任者:
- Shimp, Terence A.
- 论题主题:
- Sales promotion.
- 论题主题:
- Advertising.
- 论题主题:
- Direct marketing.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references and index.
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