MARC状态：审校 文献类型：西文图书 浏览次数：57
- 题名/责任者:
- Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
- 版本说明:
- 12th ed.
- 出版发行项:
- Boston. Massachusetts : Irwin/McGrew-Hill, c1996.
- ISBN:
- 0256139903
- 载体形态项:
- xxvi, 833, [35] p : col. ill., col maps ; 26 cm.
- 个人责任者:
- Perreault, William D. (Edmund Jerome)
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references "(p. [783]-829) and indexes.
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