MARC状态：审校 文献类型：西文图书 浏览次数：25
- 题名/责任者:
- Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
- 版本说明:
- 6th ed.
- 出版发行项:
- Boston, Mass. : Irwin/McGraw-Hill, c2001.
- ISBN:
- 0072315571
- 载体形态项:
- xx, 876 p. : ill. (some col.), maps ; 26 cm.
- 个人责任者:
- Peter, J. Paul.
- 附加个人名称:
- Donnelly, James H.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Marketing-Management.-Case studies.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 851-858) and indexes.
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