MARC状态：审校 文献类型：西文图书 浏览次数：20
- 题名/责任者:
- Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
- 出版发行项:
- New York : McGraw-Hill, c2002.
- ISBN:
- 0658014293 (alk. paper)
- 载体形态项:
- xiii, 232 p. : ill. ; 24 cm.
- 个人责任者:
- Marconi, Joe.
- 附加团体名称:
- American Marketing Association.
- 论题主题:
- Corporate image.
- 论题主题:
- Corporations-Public relations.
- 论题主题:
- Brand name products-Marketing.
- 中图法分类号:
- F270
- 一般附注:
- "American Marketing Association."
- 书目附注:
- Includes bibliographical references (p. 225-226) and index.
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