MARC状态：审校 文献类型：西文图书 浏览次数：20
- 题名/责任者:
- Data analytics for business : foundations and industry applications / Fenio Annasingh and Joseph Bon Sesay.
- 出版发行项:
- New York : Routledge, 2022.
- ISBN:
- 9780367654191
- ISBN:
- 0367654199
- ISBN:
- 9780367654214
- ISBN:
- 0367654210
- 载体形态项:
- 276 pages : illustrations ; 24 cm
- 个人责任者:
- Annasingh, Fenio, author.
- 附加个人名称:
- Bon Sesay, Joseph, author.
- 论题主题:
- Business-Data processing.
- 论题主题:
- Data mining.
- 论题主题:
- Data mining-Industrial applications.
- 中图法分类号:
- F713.51
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence and related areas"
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