MARC状态:审校 文献类型:西文图书 浏览次数:14
- 题名/责任者:
- Basic advertising / Donald W. Jugenheimer, Gordon E. White.
- 出版发行项:
- Cincinnati : College Division, South-Western Pub. Co., c1991.
- ISBN:
- 0538190906
- 载体形态项:
- xv, 461 p. : ill. (some col.) ; 24 cm.
- 个人责任者:
- Jugenheimer, Donald W.
- 附加个人名称:
- White, Gordon E.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713
- 书目附注:
- Includes bibliographical references and index.
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