MARC状态：审校 文献类型：中文图书 浏览次数：40
- 题名/责任者:
- Principles of marketing (thirteenth Edition) / Philip kotler, Gary Armstrong著. = 市场营销原理(第13版) / 菲利普·科特勒、加里·阿姆斯特朗著.
- 出版发行项:
- 北京 : 清华大学出版社, 2011.
- ISBN:
- 9787302255741
- 载体形态项:
- 752 p. : ill. ; 26 cm.
- 变异题名:
- 管理信息系统 管理数字化公司
- 丛编说明:
- 清华营销学系列英文版教材
- 个人责任者:
- kotler, Philip.
- 附加个人名称:
- Armstrong, Gary.
- 论题主题:
- Marketing Science.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. R1-R26) and index.
- 摘要附注:
- This book is a world famous marketing guru Philip Kotler and Gary Armstrong force with one, since its publication, many countries have always been the main school of business and management as the marketing course in teaching.The thirteenth edition focuses on increasing customer value and cultivate customer relations point of view about the basic knowledge of marketing and practice.The book includes a large number of interesting examples and real-world examples.The various chapters of the book are provides exercise, which will help readers have a better understanding of marketing concepts, more skilled in marketing techniques and methods.
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