MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- Contemporary advertising / William F. Arens.
- 版本说明:
- 10th ed.
- 出版发行项:
- Boston : McGraw-Hill/Irwin, c2006.
- ISBN:
- 0072964723 (alk. paper)
- ISBN:
- 0073135690 (text w/access code)
- 载体形态项:
- xl, 614, [80] p. : ill. (some col.) ; 29 cm.
- 个人责任者:
- Arens, William F.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.80
- 书目附注:
- Includes bibliographical references (p. EN1-EN18) and index.
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