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Online Public Access Catalogue

题名/责任者:

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

版本说明:

3rd ed.

出版发行项:

Englewood Cliffs, N.J. : Prentice-Hall, c1987.

ISBN:

0138512051

载体形态项:

xvi, 670 p. : ill. ; 24 cm.

丛编题名:

The Prentice-Hall series in marketing

个人责任者:

Kotler, Philip.

附加个人名称:

Andreasen, Alan R., 1934-

附加个人名称:

Kotler, Philip. Marketing for nonprofit organizations.

论题主题:

Nonprofit organizations-Marketing.

论题主题:

Nonprofit organizations-United States-Marketing-Case studies.

中图法分类号:

F713.5

一般附注:

Rev. ed. of: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.

书目附注:

Includes bibliographies and indexes.

豆瓣简介：