MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, Jr., David Luck.
- 出版发行项:
- Cincinnati, Ohio : College Division, South-Western Pub.Co., c1994.
- ISBN:
- 0538828234
- 载体形态项:
- xv, 400 p. : ill. ; 24 cm.
- 个人责任者:
- Ferrell, O. C.
- 附加个人名称:
- Lucas, George H.
- 附加个人名称:
- Luck, David Johnston.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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