MARC状态：审校 文献类型：西文图书 浏览次数：81
- 题名/责任者:
- Consumer behavior: building marketing strategy / Del I.Hawkins, David L.Mothersbaugh. = 消费者行为学 / 德尔 I.霍金斯, 戴维 L.马瑟斯博著, 符国群等译注.
- 出版发行项:
- 北京 : 机械工业出版社, 2015.
- ISBN:
- 9787111487692
- 载体形态项:
- xx, 728 p. : ill. ; 28cm.
- 变异题名:
- 消费者行为学
- 丛编说明:
- 高等学校经济管理英文版教材·管理学系列
- 个人责任者:
- Hawkins, Del I.
- 附加个人名称:
- Mothersbaugh, David L.
- 附加个人名称:
- Fu guoqun(符国群).
- 中图法分类号:
- F713.55
- 摘要附注:
- This book is a highly representative of the marketing of the book, it system introduced in today's market conditions, the characteristics of consumer behavior and the new trend of change, with vivid and specific marketing case to understand the importance of consumer behavior. The book according to the consumer behavior of the overall model of the organization of the contents of the structure is clear and precise layout details, the text and the case using a lot of the latest research results related to the Internet, highly prospective.
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