MARC状态:审校 文献类型:西文图书 浏览次数:19
- 题名/责任者:
- Marketing research : text and cases / K. L. McGown.
- 出版发行项:
- Cambridge, Mass. : Winthrop Publishers, c1979.
- ISBN:
- 087626562X
- 载体形态项:
- xiv, 432 p. : ill. ; 25 cm.
- 个人责任者:
- McGown, K. L., 1943-
- 论题主题:
- Marketing research.
- 论题主题:
- Marketing research-Case studies.
- 中图法分类号:
- F014.3
- 书目附注:
- Includes bibliographical references and index.
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