MARC状态：审校 文献类型：西文图书 浏览次数：12
- 题名/责任者:
- Media management : a casebook approach / Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon.
- 出版发行项:
- Hillsdale, N.J. : Lawrence Earlbaum Associates, 1993.
- ISBN:
- 0805806598 (cloth)
- ISBN:
- 080581308X (pbk.)
- 载体形态项:
- xiv, 391 p. ; 25 cm.
- 个人责任者:
- Lacy, Stephen, 1948-
- 附加个人名称:
- Sohn, Ardyth Broadrick, 1946-
- 附加个人名称:
- Wicks, Jan LeBlanc.
- 论题主题:
- Mass media-Management-Case studies.
- 中图法分类号:
- G206.3
- 书目附注:
- Includes bibliographical references (p. 372-383) and indexes.
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