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Online Public Access Catalogue

题名/责任者:

Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles

版本说明:

Second edition

出版发行项:

London ; New York : Kogan Page, 2017

ISBN:

9780749479794

ISBN:

0749479795

载体形态项:

xiii, 256 pages : illustrations ; 24 cm

个人责任者:

Rowles, Daniel, author

论题主题:

Internet marketing

论题主题:

Internet advertising

论题主题:

Mobile commerce

论题主题:

Mobile communication systems

论题主题:

Telemarketing

中图法分类号:

F713.365.2

书目附注:

Includes bibliographical references (pages 245-251) and index

内容附注:

Part 1. Mobile marketing in perspective. Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology : why it doesn't matter -- The future of mobile marketing -- Part 2. The tactical toolkit. Mobile sites and responsive design -- Mobile and e-mail -- How to build app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messengers (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part 3. Mobile marketing checklists. Checklists

摘要附注:

"A clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile."--Provided by publisher

豆瓣简介：