MARC状态：审校 文献类型：西文图书 浏览次数：19
- 题名/责任者:
- Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
- 版本说明:
- 7th ed.
- 出版发行项:
- Homewood, IL : Irwin, c1991.
- ISBN:
- 0256082049 (hbk.)
- 载体形态项:
- xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cm.
- 个人责任者:
- Engel, James F.
- 附加个人名称:
- Warshaw, Martin R.
- 附加个人名称:
- Kinnear, Thomas C., 1943-
- 论题主题:
- Marketing.
- 论题主题:
- Advertising.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 科图法分类号:
- 29.419
- 书目附注:
- Includes bibliographical references (p. 738-739) and index.
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