MARC状态：审校 文献类型：西文图书 浏览次数：22
- 题名/责任者:
- Strategic decisions : the 30 most useful models / Marcel Planellas, text ; Anna Muni, graphics.
- 出版发行项:
- Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2020.
- ISBN:
- 9781108486248
- ISBN:
- 1108731953
- ISBN:
- 9781108731959
- ISBN:
- 110848624X
- 载体形态项:
- xiii, 191 pages : illustrations ; 22 cm
- 个人责任者:
- Planellas, Marcel, author.
- 附加个人名称:
- Muni, Anna, author, illustrator.
- 论题主题:
- Strategic planning.
- 论题主题:
- Decision making.
- 中图法分类号:
- C934
- 书目附注:
- Includes bibliographical references.
- 摘要附注:
- In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
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