MARC状态:审校 文献类型:西文图书 浏览次数:44
- 题名/责任者:
- Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
- 版本说明:
- 8th ed.
- 出版发行项:
- Boston : Irwin/McGraw-Hill, c2000.
- ISBN:
- 0072894822 (alk. paper)
- ISBN:
- 0071179089 (international ed.)
- 载体形态项:
- xxvii, 592, 27, 10 p. : ill. (some col.), col. maps. ; 28 cm.+ 1 floppy disk (3 1/2 in.)
- 个人责任者:
- Perreault, William D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 一般附注:
- Includes indexes.
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