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Online Public Access Catalogue

题名/责任者:

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

版本说明:

10th ed.

出版发行项:

Boston, Mass. : McGraw-Hill/Irwin, c2006.

ISBN:

0072935898 (pbk.)

ISBN:

0072964642 (CD)

ISBN:

007313192X (registration code)

载体形态项:

xl, 638, [34] p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

变异题名:

Global-managerial approach

丛编说明:

McGraw-Hill/Irwin series in marketing

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

论题主题:

Marketing.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：