MARC状态：审校 文献类型：西文图书 浏览次数：72
- 题名/责任者:
- Marketing strategy / Orville C. Walker, John W. Mullins = 营销战略 / 小奥维尔·C.沃克，约翰·W.马林斯著, 李先国译注
- 出版发行项:
- 北京 : 北京大学出版社, 2014.
- ISBN:
- 9787301243978
- 载体形态项:
- xix, 352 p. : ill. ; 26cm.
- 变异题名:
- 营销战略
- 丛编说明:
- 营销学精选教材·双语注释版
- 个人责任者:
- Walker, Orville C.
- 附加个人名称:
- Mullins, John W.
- 附加个人名称:
- Li, xianguo(李先国).
- 论题主题:
- Marketing strategy.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes index.
- 摘要附注:
- This book is concise and to the point introduces the basic principle of marketing strategy, teach the necessary tools and frameworks, make efficient marketing decision makers. Feature content lies in its marketing decision - oriented, the book focuses on marketing managers and entrepreneurs must develop strategic and strategic marketing decisions every day.
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