MARC状态：审校 文献类型：西文图书 浏览次数：3
- 题名/责任者:
- Marketing management : a strategic planning approach / Victor P. Buell.
- 出版发行项:
- New York : McGraw-Hill, c1984.
- ISBN:
- 0070088659
- 载体形态项:
- xxi, 682 p. : ill. ; 25 cm.
- 个人责任者:
- Buell, Victor P.
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 666-672) and indexes.
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