MARC状态：审校 文献类型：西文图书 浏览次数：22
- 题名/责任者:
- Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
- 版本说明:
- 1st pbk. ed.
- 出版发行项:
- New York, NY : HarperBusiness, 1995, c1991.
- ISBN:
- 0887307175 (pbk.)
- 载体形态项:
- xv, 223 p. : ill. ; 21 cm.
- 个人责任者:
- Moore, Geoffrey A., 1946-
- 论题主题:
- Selling-High technology.
- 论题主题:
- High technology-Marketing.
- 中图法分类号:
- F713.3
- 一般附注:
- Includes index.
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