MARC状态：审校 文献类型：西文图书 浏览次数：18
- 题名/责任者:
- Global marketing / Warren J. Keegan, Mark C. Green.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Upper Saddle River, N.J. : Prentice-Hall, c2000.
- ISBN:
- 0130842680 (pbk.)
- 载体形态项:
- xxii, 594, [23] p. : ill. (some col.), maps (some col.) ; 26 cm.
- 个人责任者:
- Keegan, Warren J.
- 附加个人名称:
- Green, Mark C.
- 论题主题:
- Export marketing-Management.
- 论题主题:
- Export marketing-Management-Case studies.
- 中图法分类号:
- F752.69
- 一般附注:
- Rev. ed. of: Principles of global marketing. 1st ed. c1997.
- 书目附注:
- Includes bibliographical references and indexes.
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