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Online Public Access Catalogue

题名/责任者:

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

出版发行项:

Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006.

ISBN:

0805852166 (cloth)

载体形态项:

xxxv, 405 p. : ill. ; 24 cm.

丛编题名:

Advertising and consumer psychology

附加个人名称:

Kahle, Lynn R.

附加个人名称:

Kim, Chung-hyun, 1950-

论题主题:

Consumers' preferences-Cross-cultural studies.

论题主题:

Consumer behavior-Cross-cultural studies.

论题主题:

Imagery (Psychology)

论题主题:

Brand choice.

论题主题:

Attachment behavior.

论题主题:

Communication in marketing.

非控制主题:

Image (Psychology)

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and indexes.

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