MARC状态：审校 文献类型：西文图书 浏览次数：18
- 题名/责任者:
- Competitive positioning : the key to marketing strategy / Graham J. Hooley and John Saunders.
- 出版发行项:
- Hemel Hempstead, Hertfordshire ; Englewood Cliffs, N.J. : Prentice-Hall, c1993.
- 载体形态项:
- xi, 260 p. : ill. ; 23 cm.
- 个人责任者:
- Hooley, Graham J.
- 附加个人名称:
- Saunders, John A., 1946-
- 论题主题:
- Marketing-Management.
- 论题主题:
- Strategic planning.
- 论题主题:
- Competition.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references (p. 241-247) and index.
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