MARC状态：审校 文献类型：西文图书 浏览次数：16
- 题名/责任者:
- Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
- 版本说明:
- 5th ed.
- 出版发行项:
- Boston, Mass. : Irwin/McGraw-Hill, c1999.
- ISBN:
- 0256261903 (alk. paper)
- 载体形态项:
- xxv, 545 p. : ill. (some col.) ; 26 cm.
- 个人责任者:
- Peter, J. Paul.
- 附加个人名称:
- Olson, Jerry C. (Jerry Corrie), 1944-
- 论题主题:
- Consumer behavior.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 481-510) and indexes.
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