MARC状态：审校 文献类型：西文图书 浏览次数：74
- 题名/责任者:
- Essentials of marketing management / Greg W. Marshall, Mark W. Johnston = 营销管理精要 / 符国群译注
- 出版发行项:
- 北京 : 北京大学出版社, 2013.
- ISBN:
- 9787301230152
- 载体形态项:
- xix, 371 p. : ill. ; 26cm.
- 变异题名:
- 营销管理精要
- 丛编说明:
- 营销学精选教材·双语注释版
- 个人责任者:
- Marshall, Greg W.
- 附加个人名称:
- Johnston, Mark W.
- 附加个人名称:
- Fu, guoqun(符国群).
- 论题主题:
- marketing management.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes index.
- 摘要附注:
- This textbook based on the American Marketing Association announced in 2007 the new official definition of "marketing", reflect the new changes and new trends in the field of marketing, explain the gap, is different from the previous textbooks and real marketing management activities like encyclopedia, and all be disadvantages, strategic marketing activities, the operation level and operation level of organic based on the combination of "international marketing" perspective, to show the success of the organization's marketing strategy, to enable students to fully understand the effective marketing management for individual and organizational success important influence.
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