MARC状态：审校 文献类型：西文图书 浏览次数：21
- 题名/责任者:
- Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson.
- 出版发行项:
- Boston : Irwin/McGraw-Hill, c1997.
- ISBN:
- 0256160511
- 载体形态项:
- xx, 716 p. : ill. (some col.), col. maps ; 24 cm.
- 个人责任者:
- Johansson, Johny K.
- 论题主题:
- Export marketing.
- 论题主题:
- Export marketing-Management.
- 中图法分类号:
- F752.69
- 书目附注:
- Includes bibliographical references and indexes.
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