MARC状态：审校 文献类型：西文图书 浏览次数：61
- 题名/责任者:
- Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons, Sanjeev Bordoloi. = 服务管理 : 运作、战略与信息技术 / 詹姆斯 A. 菲茨西蒙斯, 莫娜 J. 菲茨西蒙斯, 萨尼夫·波多罗伊著, 张金成, 范秀成, 杨坤译注
- 出版发行项:
- 北京 : 机械工业出版社, 2015.
- ISBN:
- 9787111493778
- 载体形态项:
- xx, 503 p. : ill. ; 28cm.
- 变异题名:
- 贝叶斯数据分析
- 丛编说明:
- 高等学校经济管理英文版教材·管理学系列
- 个人责任者:
- A. Fitzsimmons, James.
- 附加个人名称:
- Fitzsimmons, Mona J.
- 附加个人名称:
- Bordoloi, Sanjeev.
- 论题主题:
- Service industry.
- 中图法分类号:
- F719
- 摘要附注:
- The book from first to last through the service management to win the competitive advantage as the main line, marketing, operations and human behavior as the core of service management, especially the characteristics of the service delivery system, with revenue management, data analysis and computer simulation technology. This book is to lay the foundation of service management knowledge and system of the classic.
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