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题名/责任者:

International marketing blunders : marketing mistakes made by companies that should have known better = 国际营销失误案例解读 / Michael D. White ; 导读, 杨伶俐.

出版发行项:

上海 : Shanghai Foreign Language Education Press, 2009.

ISBN:

9787544611145

载体形态项:

v, v, 181 p. ; 26 cm.

变异题名:

Short course in international marketing blunders

变异题名:

国际营销失误案例解读

丛编说明:

The short course in international trade series = 简明商务英语系列教程 ; 9

丛编统一题名:

简明商务英语系列教程.

个人责任者:

White, Michael, 1951-

附加个人名称:

Yang, Lingli

论题主题:

Export marketing.

论题主题:

International business enterprises-Management.

论题主题:

Business failures.

中图法分类号:

F740.2

一般附注:

Originally published: Novato, Calif. : World Trade Press, c2002. under title: A short course in international marketing blunders : marketing mistakes made by companies that should have known better. 1885073607.

书目附注:

Includes bibliographical references (p. 180-181)

豆瓣简介：