MARC状态：审校 文献类型：西文图书 浏览次数：6
- 题名/责任者:
- New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.
- 出版发行项:
- New York : John Wiley, c1995.
- ISBN:
- 047101320X (acid-free paper)
- 载体形态项:
- x, 342 p. ; 24 cm.
- 附加个人名称:
- Thomas, Robert J., 1944-
- 论题主题:
- New products-Management.
- 论题主题:
- New products-Marketing-Forecasting.
- 论题主题:
- Success.
- 中图法分类号:
- F273.2
- 书目附注:
- Includes bibliographical references (p. 319-333) and index.
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