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Online Public Access Catalogue

题名/责任者:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

版本说明:

6th ed.

出版发行项:

Boston : McGraw-Hill, c2002.

ISBN:

0072410647 (alk. paper)

载体形态项:

xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm.

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Peter, J. Paul.

附加个人名称:

Olson, Jerry C. (Jerry Corrie), 1944-

论题主题:

Consumer behavior.

论题主题:

Marketing.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

电子资源:

http://www.loc.gov/catdir/description/mh021/2001031482.html

电子资源:

http://www.loc.gov/catdir/toc/mh021/2001031482.html

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