MARC状态：审校 文献类型：西文图书 浏览次数：13
- 题名/责任者:
- Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn.
- 出版发行项:
- New York, N.Y. : AMACOM, American Management Association, c2006.
- ISBN:
- 0814473555 (pbk.)
- ISBN:
- 9780814473559 (pbk.)
- 载体形态项:
- xii, 226 p. ; 23 cm.
- 个人责任者:
- Flynn, Nancy, 1956-
- 论题主题:
- Business communication-Blogs.
- 论题主题:
- Customer relations-Technological innovations.
- 论题主题:
- Blogs.
- 论题主题:
- Corporate culture.
- 中图法分类号:
- F713.36
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Is blogging right for your business? Exploring the benefits of business blogging -- Start with a clear objective: why blog? -- Proceed with caution. Self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish rules and policies -- Treat blogs as business records -- Blogs create million dollar (sometimes billion dollar) legal headaches for employers -- Shhhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content --
- 内容附注:
- Content can make, or break, your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette, tips for business bloggers -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: tips for bloggers who want to keep their jobs and stay out of court -- Managing people problems with technology tools -- Using technology tools to maximize employee compliance -- Battling splog (spam + blog) in the blogosphere -- Public relations in the blogosphere: telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed: blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader --
- 内容附注:
- Reputation management: how to prepare for, and respond to, an attack in the blogosphere -- You've been blogged: how to prepare for, and respond to, an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM, McDonalds, Sun Microsystems, Edelman and Stonyfield Farms share blog secrets, strategies, and success stories -- Q&A with IBM -- IBM's blog policy -- Q&A with McDonalds -- Q&A with Edelman -- Edelman's blog policy -- Q&A with Sun Microsystems -- Q&A with Stonyfield Farms -- Appendix A: thirty-seven blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.
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